Social media optimization (SMO) is a diligence of methods for reproduce publicity through social media, social communities, blog and other community websites. The arrangement of Social Media Optimization can admit adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionality like advertising images and videos. Social media optimization is akin to search engine marketing or SEO, but differs in numerous ways, mainly the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization strategy.

The conception seat SMO is: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati) and more frequently included in relevant posts on blogs, podcasts and vlogs.